Social Media Director – Toptal


By bb 9 September, 2020

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun (see this video from The Huffington Post). We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description:
Toptal is in need of Social Media Director who will own, operate, and grow the social media function for a game-changing, industry-defining company. This role acts not only as the social media gatekeeper but also as a strategic brand builder, who will uphold the creative standards and practices for all content published on our main social channels. You will build the content strategy and develop all assets across all social channels, ensuring that Toptal is consistently represented as an elite, authoritative brand to each of its audiences, including current and potential clients and freelance talent.

Do you thrive when you can holistically own social media, strategically scale a function, and bring life to social strategies and campaigns? If you are detail-obsessed and passionate about crafting measurable, data-backed strategies to optimize social media performance and engagement, we encourage you to apply!

This is a remote position that can be done from anywhere that overlaps with US time zones. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Scale the operations and impact of Toptal’s social media accounts across all platforms (including Toptal’s main brand account across Twitter, Facebook, Linkedin, and Instagram as well as supporting on LinkedIn).
Build the quarterly and annual social strategy and roadmap laddering up to the overall Brand vision, ensuring continuous innovation and evolution for Toptal channels and content strategy.
Build processes for responding to credible brand mentions in a timely, authoritative way.
Stay current with social media innovations and trends, new platforms and channels, and make strategic recommendations on Toptal’s approach to each opportunity.
Collaborate with the Customer Experience team, PR team, and Growth in order to create situational framework’s engagement, develop and improve the processes to source thought leadership material, develop a paid social strategy as well as content for Always On (evergreen content campaign), and identify trusted media outlets, industry leaders, and influencers.
Develop systems for tracking the impact of all social strategies, setting and maintaining respective critical metric reporting and developing team objectives
Report to the VP of Brand Marketing as you lead, mentor, and guide the Social Media team, including a Social Media Community Manager direct report.




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