Customer Marketing Manager – Zapier


By bb 9 September, 2020

We’re looking for a Customer Marketing Manager who will be responsible for our customer expansion strategy and execution. You’ll help create advocacy and expansion through compelling content, campaigns, nurtures and triggers. This role will be an Individual contributor manager role to start, but with potential to build out a team to scale impact.

If you’re interested in launching your career at a fast-growing and profitable startup, then read on…

Our Commitment to ApplicantsCulture and Values at ZapierZapier Guide to Remote WorkZapier Code of ConductDiversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About Zapier

Zapier helps people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.


Simplify a complex product by identifying how to avoid confusion and instead find quick paths to delightful moments for users
Expand accounts until they reach a threshold and develop a nurture path to purchase
Develop insights on customers and build out segments that would benefit from account expansion and upsell
Identify and help build customer advocates
Project manage campaigns to ensure a great customer experience and campaign cohesion across all touchpoints
Partner with decision science to validate approach through testing, qualitative research and KPIs
Lead communication to active paying subscribers
Work with agencies and our internal creative teams to build a hub of best in class content

6+ years of marketing experience, with at least 2 years in customer marketing
Passionate about creating customer joy
Know how to build an account expansion and upsell motion where the number of active users per account is a key driver of growth
Strong experience collaborating across an org to build complex campaign structures involving multiple teams and stakeholders
Marketing and customer tech experience (familiarity with tools like Hubspot and Unbounce a big plus)
Strong ability to build briefs, frameworks, roadmaps and communicate objectives and results in a way that brings the org along
Details are part of your DNA; you’ve proven this time and again by project managing complex campaigns with several contributors and interested parties
Results driven and experienced with creating and driving health metrics and impact
History of strong, empathetic communication




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