Customer Insights Manager – Zapieredit
We’re looking for our first ever Market & Customer Insights Manager. We’re in the midst of hyper-growth and already serving the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.
As the founder of the Market & Customer Insights function reporting into the Head of Product Marketing, you’ll be responsible for developing market research best practices at Zapier and scaling and leading the team in the future in line with Zapier’s growth. You’ll use quantitative and qualitative research methods to generate meaningful insights that define where Zapier’s most promising market opportunities are and how to win them via market sizing, competitive analysis, GTM strategy validation, brand health, and more. By combining strong analytical and strategic acumen, you’ll own research initiatives end-to-end from project prioritization to insight delivery with the goal of influencing key decisions across the business.
Here are some examples of projects you might work on:
Market opportunity assessments — Determining the size, composition, and top needs of untapped marketing and product opportunities
Buyer insights — Helping Marketing and Product teams understand the needs and journeys of buyers in new customer or market segments Zapier is entering
Brand development and tracking — Using research as a means to shape our investments in Zapier’s brand and identifying opportunities to lean-in or change brand perceptions for our target audiences
If you’re interested in driving your career at a fast-growing and profitable company, read on.
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You’re experienced. You have 6+ years of experience with at least three of those years in a customer/market insights role. If you’ve spent some of your career in B2B SaaS, all the better.
You’re fluent in diverse research methods. You’re skilled at conducting both secondary and primary research. Your primary research toolbox includes quantitative and qualitative approaches like programming and fielding large scale surveys, conjoint analysis, focus groups, in-depth interviews, and more. You deftly select the right research methodology to answer the business question at hand.
You love analysis and insight development. You confidently and independently analyze results, regardless of whether it requires qualitative synthesis or quantitative number crunching. You’re driven to go beyond summarizing the data and instead deliver insights that distil the “so what.”
You’re a true business partner. You dig in with your partners cross-functionally across marketing and product to understand the business challenges your stakeholders face and where research can — and can’t — deliver impactful insights.
You take ownership of the roadmap. You maintain end-to-end ownership of the Market & Customer Insights research roadmap including discovery, prioritization of research needs, selection of the appropriate research methodology for the business question at hand, selecting and managing third-party vendors when appropriate, and helping stakeholders take action on insights delivered.
You’re an outstanding communicator. You take pride in communicating insights clearly and compellingly and ensure that your stakeholders understand the implications of your work.
**FOR MORE INFORMATION AND TO APPLY FOR THIS POSITION VISIT https://zapier.com/jobs/4772486002/customer-insights-manager/ **
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