Content Strategy Lead, Product – Toptal


By bb 9 September, 2020

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun (see this video from The Huffington Post). We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description
Are you a seasoned content strategist who is passionate about building high-quality digital products? Toptal’s Content Team is in need of a Content Strategy Lead, Product who will lead initiatives to forward our content strategy across all Toptal products, including the Toptal site, platform, mobile applications, and more. You will be our primary lead product content strategist and writer as well as manage a small and nimble team that will grow over time, reporting into the VP of Content Marketing.

You will focus in particular on Toptal’s core product and platform, as well as any other key initiatives from the Product team that require content strategy. Projects can include enhancing existing features, rolling out new features and experiences, and helping to decide taxonomies and naming conventions for system labels/statuses.

For consideration, we require that applicants submit a PDF portfolio that showcases a variety of content work, including product/application (UI) interfaces you’ve led and created (e.g., a CRM, CMS, BPM, SaaS product with a web interface, etc.), as well as any other types of business content strategy work you would like to highlight.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Lead initiatives forwarding the creative strategy of Toptal messaging across a variety of areas, including the Toptal site, platform, mobile apps, and more.
Inspire creative teams, take smart risks, and foster great ideas and elegant UX solutions.
Lead the overall workload of the product content team to ensure successful prioritization and completion of projects on time.
Manage and contribute to general content strategy requests. These will be ad-hoc projects that can come from any area of the business, including growth, sales, marketing, operations, etc.
Work collaboratively with other teams as appropriate (Product Design, Product Management, etc.) on cross-functional initiatives.
Define and apply copy standards across the Toptal platform, ensuring that all users have a clear and consistent experience.
Create provocative marketing language for our experiences to help position Toptal as a forward-thinking, unique, intelligent, innovative company ready to solve our clients’ business challenges.
Help build the future of our Content team at Toptal, and help lead the content creation of our experiences on behalf of our Brand Marketing team.




comments for this post are closed